Unorthodoxy

Unorthodoxy

Instagram: The Perfect Tool for People Without Purpose

How Social Media is Robbing Us of Time and Meaning

Franklin O'Kanu's avatar
Franklin O'Kanu
Sep 07, 2024
∙ Paid
How Instagram “connects” us

We live in a world dominated by social media, where apps like Instagram are packaged as tools to help us connect. But behind the packaging, Instagram isn’t about connection—it’s about distraction. It’s the perfect tool for people who have no purpose.

As a writer, I need to publicize my work, and social media—especially Instagram—is one of the best tools for that. I’ll go on the app to post something, and it’s so easy to get sucked in. You start scrolling, and before you know it, you’re lost.

Luckily for me, I’ve written enough about breaking free from these traps to snap myself out of it. But then I wonder: If I’m getting trapped, what about everyone else? What are people doing on this app?

Think about it—when you have a plan for your life, you know how to use your time, and your days, months, and even years are accounted for. But for the millions of people out there, lost in the noise, Instagram steps in as the ultimate time-filler.

How did we get here?

Unortho…

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