Why Budlight Shot Itself In The Foot
The company is siding with corporate investors versus individual consumers
Recently, Budlight decided to make a marketing campaign that would ultimately alienate the vast majority of its fan base. The company, whose demographic is the Midwest, country, conservatives of America, decided to piss off their entire market by pushing what’s known as “woke” culture down their throats (literally – in the form of beers)
The question is, why? Why would you purposefully go to those lengths to piss off your customer base? Why would go so left when your market is so right? It makes no sense. It makes no sense – until you begin to look at things from an unorthodox perspective.
And to do that, we need to understand the term ESGs and what they are. Here’s a quick overview:
ESG stands for Environmental, Social, and Governance
From the Corporate Finance Institute, it’s “a management and analysis framework to understand and measure how sustainably an organization is operating.”
An ESG score, or rating, is “an objective evaluation of a company, a fund, or a security’s performance measured against Environmental, Social, and Governance (ESG) criteria.”
Long story short, ESG and ESG ratings are given to companies based on how those companies act upon environmental, social, and governance issues. So when we hear a lot about climate change (environmental) or DEI/trans issues (social), we have to remember that this is because companies are trying to increase their ESG ratings.
But why? Why would companies like Budlight aim to increase their ESG rating while losing sales and, ultimately, money? Don’t they care about the cash from customer sales? Well, maybe – or maybe not.
Everything revolves around money, right? So this is where we have to look at mega-investment companies like BlackRock – who, as
describes – kinda owns the world.With this, we can summarize that:
Companies like Budlight and willing to piss off their customer base to gain these ESG ratings
By having higher ESG ratings, they will get more investments from funds like BlackRock that push ESG ratings
To see ESGs at work, I recommend the following information: 1) How Netflix Got Corrupted and 2) How ESG affects your savings. What’s interesting about this is that we are witnessing the power of money at play here, but specifically, whose capital is more important: a) Individual Consumers or b) Major Corporate Investors?
As Matt Walsh details, this is a fight, and Budlight is feeling the heat, so soon, we’ll see who ends up winning. But without further ado, here’s more insight into how and why Budlight – and other companies are looking to continue appealing to ESGs.
Report Reveals the Alarming Reason Why Bud Light and Nike are Shoving “Transgender” Dylan Mulvaney in America’s Face
Almost no one in America had ever heard of Dylan Mulvaney, a biological male pretending to be female before this year. Now he is suddenly all over the news.
The reason behind his sudden emergence is chilling. The New York Post exclusively revealed that The Human Rights Campaign, the forefront of the leftist LGBTQ mafia, is utilizing a social credit score to force companies like Nike and Anheuser-Busch to either advance their poisonous agenda.
These are precisely the tactics Chinese Communist Party (CCP) pulls with their citizens and companies when they say or do something contrary to the CCP’s mission.
In addition, the HRC publicly threatens organizations every year by sending a list of demands in person over what they want displayed in public. Clearly, Mulvaney was part of those marching orders.
The HRC is backed by hedge funds such as Blackrock and Vanguard, the top shareholders of most American publicly-traded corporations. Failure to advance the woke agenda would lead to these companies pulling their funds from Nike, Anheuser-Busch, and other major companies, leading to the loss of millions of dollars.
All of this means that major corporations actually lose more by not embracing the woke left than from angering conservatives. So much for the “get woke, go broke” slogan.
Executives at companies like Nike, Anheuser-Busch and Kate Spade, whose brand endorsements have turned controversial trans influencer Dylan Mulvaney into today’s woke “It girl,” aren’t just virtue signaling.
They’re handing out lucrative deals to what were once considered fringe celebrities because they have to — or risk failing an all-important social credit score that could make or break their businesses.
At stake is their Corporate Equality Index — or CEI — score, which is overseen by the Human Rights Campaign, the largest LGBTQ+ political lobbying group in the world.
HRC, which has received millions from George Soros’ Open Society Foundation among others, issues report cards for America’s biggest corporations via the CEI: awarding or subtracting points for how well companies adhere to what HRC calls its “rating criteria.”
The HRC lists five major rating criteria, each with its own lengthy subsets, for companies to gain — or lose — CEI points. The main categories are: “Workforce Protections,” “Inclusive Benefits,” “Supporting an Inclusive Culture,” “Corporate Social Responsibility and Responsible Citizenship.”
A company can lose CEI points if it doesn’t fulfill HRC’s demand for “integration of intersectionality in professional development, skills-based or other training” or if it doesn’t use a “supplier diversity program with demonstrated effort to include certified LGBTQ+ suppliers.”
James Lindsay, a political podcaster who runs a site called New Discourses, told The Post that the Human Rights campaign administers the CEI ranking “like an extortion racket, like the Mafia.
It doesn’t just sit back passively either. HRC sends representatives to corporations every year telling them what kind of stuff they have to make visible at the company. They give them a list of demands and if they don’t follow through there’s a threat that you won’t keep your CEI score.”
As a result, some American CEOs are more concerned about pleasing BlackRock, Vanguard and State Street Bank — who are among the top shareholders of most American publicly-traded corporations (including Nike, Anheuser-Busch and Kate Spade) — than they are about irritating conservatives, numerous sources told The Post.
“The big fund managers like BlackRock all embrace this ESG orthodoxy in how they apply pressure to top corporate management teams and boards and they determine, in many cases, executive compensation and bonuses and who gets re-elected or re-appointed to boards,” entrepreneur Vivek Ramaswamy, who is running for president as a Republican and authored “Woke Inc.: Inside America’s Social Justice Scam,” told The Post. “They can make it very difficult for you if you don’t abide by their agendas.”
In 2018, BlackRock CEO Larry Fink, who oversees assets worth $8.6 trillion and has been called the “face of ESG,” wrote a now-infamous letter to CEOs titled “A Sense of Purpose” that pushed a “new model of governance” in line with ESG values.
“Society is demanding that companies, both public and private, serve a social purpose,” Fink wrote. “To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.
Interesting times to say the least. Welcome to the post-pandemic reality! If you’d like to learn more, specifically about the “trans movement,” check out my article here. With nothing but love, I’d argue that the movement is leading us towards transhumanism
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